Beyond Branding

Laura Dogson interviewed Tom Ford about his latest product the movie “A Single Man” (New York Times 12-08-09, Thursday Styles). He is described as a black box. What is in that box is the question. One can only guess the answer. Outside that container he appears like a Model-T, one color black. He is a product, a vehicle, a brand. He controls his image and (he hopes) anticipates his audiences. A paradigm, a master of all he surveys. A product of the american southwest he is a cowboy scouting the landscape as far as he can see. The master of product design. Himself. Welcome to Hollywood.